Jamal the Camel Expands into Retail Through New Merchandise Partnerships

Pixitoon's beloved character continues its journey beyond the screen, bringing the Jamal brand to families across the GCC.

Pixitoon continues to expand the reach of Jamal the Camel, the flagship character of Tunes Kids, through a growing portfolio of retail and licensing partnerships. As part of the company's long-term vision to build world-class children's brands, Jamal merchandise is now available at leading retailers, including Babyshop, Max, and other major outlets across the GCC.

The retail launch marks another milestone in Jamal's evolution from a digital character into a multi-platform entertainment brand. Loved by millions of children through YouTube, streaming platforms, and live experiences, Jamal now extends that connection into everyday family life through thoughtfully designed products that celebrate the character's playful personality and Gulf heritage.

Developed in collaboration with Pixitoon's licensing and merchandising partners, the collection spans a growing range of children's products, allowing young fans to interact with the brand beyond the screen. The initiative reflects Pixitoon's commitment to creating meaningful touchpoints that strengthen audience engagement while delivering high-quality consumer experiences.

The retail expansion follows a series of major milestones for the Jamal brand, including successful live theatre performances, strategic media partnerships, and continued growth across digital platforms. Together, these initiatives demonstrate Pixitoon's integrated approach to brand building—transforming original intellectual property into enduring franchises that connect with families through content, experiences, and consumer products.

As Jamal the Camel continues to grow across entertainment, retail, and live experiences, Pixitoon remains focused on working with leading regional and international partners to create lasting impact and build one of the Arab world's most recognizable children's brands.